# e-label.eu (https://eulabel.eu/docs/knowledge-base/switch-from/e-label-eu)

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**`e-label.eu` (IMERO) and `eulabel.eu` (EUlabel) are different companies.** Search and sales conversations often confuse the two. This guide is for producers leaving IMERO’s managed wine e-label service for EUlabel’s API-first infrastructure.

At a glance [#at-a-glance]

* **IMERO model**: managed service that takes compliance workflow off the producer’s hands.
* **EUlabel model**: products and passports via API/dashboard, GS1 Digital Link resolver, partner-ready.
* **SEO note**: always spell `eulabel.eu` vs `e-label.eu` explicitly in customer-facing copy.

How they compare [#how-they-compare]

| Dimension | e-label.eu (IMERO)                  | EUlabel                                        |
| --------- | ----------------------------------- | ---------------------------------------------- |
| Model     | Managed wine e-label service        | API-first infrastructure                       |
| Strength  | Hands-off compliance for the winery | Programmatic scale, standards-based resolution |
| Domain    | `e-label.eu`                        | `eulabel.eu`                                   |

Public pricing for IMERO is often quote-based. Confirm retention of old labels after cancellation with IMERO before you switch — some providers keep labels live for a fixed period after unsubscribe.

Why teams switch [#why-teams-switch]

* They need API or ERP/PIM-driven creation for large SKU counts.
* They want open GS1 Digital Link resolution they can embed in another product.
* They are planning beyond wine-only e-labels toward DPP-ready identity.

Migration steps [#migration-steps]

Export before you cancel [#export-before-you-cancel]

    Download ingredients, nutrition, allergens, origin, GTIN, and language content. Confirm how long IMERO keeps labels online after cancellation so consumers are not left with dead QR codes during cutover.
Create on EUlabel [#create-on-eulabel]

    Follow [wine e-label compliance](https://eulabel.eu/docs/knowledge-base/guides/wine-e-label). Validate GTINs with [GTIN validation](https://eulabel.eu/docs/knowledge-base/guides/gtin-validation).
Cut over QR codes [#cut-over-qr-codes]

    Replace printed codes or update resolution so scans hit EUlabel. Overlap old and new hosting until channel stock turns over if required.
Next steps [#next-steps]

* [Overview](https://eulabel.eu/docs/knowledge-base/switch-from)
* [CSV](https://eulabel.eu/docs/knowledge-base/switch-from/csv)
* [Quickstart](https://eulabel.eu/docs/documentation/get-started/quickstart)