# Glasswise (https://eulabel.eu/docs/knowledge-base/switch-from/glasswise)

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Glasswise competes on price and simplicity for self-serve wine e-labels. EUlabel is not positioned as the cheapest single-winery portal. Switch when volume, integration, or longer-term passport infrastructure matters more than the lowest annual fee.

At a glance [#at-a-glance]

* **Keep**: compliance fields and GTINs you already maintain.
* **Change**: self-serve-only workflow → API or dashboard with an open GS1 Digital Link resolver.
* **Fit**: mid-market producers and software vendors — not price-only SMB switches.

How they compare [#how-they-compare]

| Dimension     | Glasswise                         | EUlabel                                                  |
| ------------- | --------------------------------- | -------------------------------------------------------- |
| Model         | Self-serve, price-led             | API-first infrastructure                                 |
| Strength      | Simplicity and low public pricing | Programmatic labels, GS1 Digital Link, multi-sector path |
| Typical buyer | Single winery, small catalog      | Integrations, cooperatives, multi-SKU catalogs           |

Public pricing changes; verify current Glasswise and EUlabel plans before a commercial decision. EUlabel does not win on undercutting Glasswise for one winery.

Why teams switch [#why-teams-switch]

* Catalog growth outgrows manual portal entry.
* You want a REST API behind the same records your team edits.
* You want one identity layer for wine now and other product groups later.

Migration steps [#migration-steps]

Export Glasswise data [#export-glasswise-data]

    Export ingredients, nutrition, allergens, origin, GTIN, and language variants for each wine.
Map and validate [#map-and-validate]

    Align fields with the [passport data format](https://eulabel.eu/docs/knowledge-base/guides/passport-data-format) and [validate GTINs](https://eulabel.eu/docs/knowledge-base/guides/gtin-validation).
Publish on EUlabel [#publish-on-eulabel]

    Follow [wine e-label compliance](https://eulabel.eu/docs/knowledge-base/guides/wine-e-label). Use [CSV](https://eulabel.eu/docs/knowledge-base/switch-from/csv) or the API for bulk create.
Replace or redirect QR codes [#replace-or-redirect-qr-codes]

    Issue new Digital Link QR codes or update resolution targets. Plan for bottles already in market with the old code.
Next steps [#next-steps]

* [Overview](https://eulabel.eu/docs/knowledge-base/switch-from)
* [Quickstart](https://eulabel.eu/docs/documentation/get-started/quickstart)